Turn Corporate Values Into A Modus Operandi
MyBrainSolutions Partners with TLEX to Bring Together Neuroscience and Self-Discovery Techniques and Create the First End-to-End Brain Performance Monitoring and Training Platform
September 11, 2018MyBrainSolutions Announces Name Change to Total Brain and Repositions its Offering with New and Expanded Product Capabilities
October 3, 2018
POST WRITTEN BY
Louis Gagnon, CEO of BrainResource, the world’s 1st Brain Performance Monitoring and Training Platform.
Originally published on Forbes New York Business Council.
If you are like me, you know that culture is the most important driver of business. Why? Because business is based on trust, and trust emerges from a collective commitment to shared values.
I have always been dissatisfied with how corporate values were formulated and implemented. In most cases, they came from HR or some other management committee, as opposed to coming from the heart of the leader. Too often, they were aspirational – more brand-focused than grounded in reality. In all cases, the values made it to the coffee mugs, but never to the hearts and minds of the teams.
Throughout my career, I thought, “If one day I become the CEO of a company, I will build a corporate value system where personal growth is the driver of corporate growth, and not the other way around.”
