Total Brain is a mental health and brain performance self-monitoring and self-care platform based in San Francisco. Our company was founded in 2000 by leading neuroscientist, Dr. Evian Gordon, MD, Ph.D. Our mission is to improve mental health and brain performance through brain-based self-awareness and training.
It took us 18 years of R&D to build the tools to measure the 12 brain capacities that define mental health, and screen for the risk of 7 mental health conditions. We are scientists, technologists, and strategists committed to creating awareness of the real impact of individual’s life choices.
Total Brain is used by clinicians, large consumer groups and Fortune 500 companies who benefit from better health outcomes, lower pharmaceutical claims, improved performance and productivity, and critical insights.
CEO / Managing Director
Louis has 25 years of experience as a high-growth global digital businesses leader, most notably at Amazon’s subsidiary Audible where he served as Chief Product and Marketing Officer. He also was recently appointed Advisor to TPG Capital following a short CEO assignment to turn around portfolio company Ride.com. Other past notable roles include Chief Product & Marketing Officer at Yodle and Senior VP of Global Products at Monster Worldwide.
Other passion: meditation
MD, PhD, CMedO / Chairman
Evian is our Chairman of the Board and founder of Brain Resource. He has more than 30 years experience in human brain research and is considered as one of the originators of the field of integrative neuroscience. He has authored more than 300 peer reviewed publications.
Other passion: abstract painting
Matt is an executive leader with proven accomplishments in corporate strategy, product development, business operations. Expertise across a wide range of functional and leadership roles including Strategy, Operations, Product and Marketing. Most recently served as EVP, Chief Product and Marketing Officer at Monster.
Other passion: tennis
Melissa has focused her career on improving healthcare within the U.S. and globally, working with some of the most forward-thinking employers, payers and consultants. Prior to joining Total Brain, she served as Chief Revenue Officer at Maven, a digital healthcare company. Frieswick’s extensive career in the healthcare industry also includes being a member of the early leadership team that scaled Virgin Pulse, part of Richard Branson’s famed Virgin Group and the global leader within the health and wellbeing market.
Other Passion: The Ocean – swimming, kayaking, SUPing
Serving as Total Brain’s Chief Marketing Officer, Matt is a seasoned executive with extensive digital, brand and product marketing experience. Skilled at marrying performance marketing rigor with creative storytelling, he has scaled startups and driven meaningful growth at mature businesses. He previously served as SVP of Marketing at Monster, a Randstad Digital Ventures company.
Other passion: Aspiring Singer/Songwriter
Head of Finance
Director of Finance and Operations. He comes to MBS with well-rounded experiences across the technology, private equity and investment banking arenas. Having worked as an investment banker at Barclays Capital and investor at Corsair Capital, Vasilev brings in-depth knowledge of finance, capital raising, transaction execution and strategy. He also has hands-on experience overseeing the finance and operations functions at Ride, a portfolio company of TPG Growth.
Other passion: yoga meditation
Executive in Residence
For 30+ years, Nicole has focused on innovation, pioneering technology solutions and culture change to help underserved populations such as the mentally ill, children, and veterans. Nicole is a retired VP of IBM’s Global Services, passionate about social impact and recognized as a global innovator in human capital, healthcare and social services. She has spent many years leading the creation of digital platforms to facilitate emotional well-being and resiliency, as well as address the impact of mental health in the workplace.
Other passion: sailing
Our offices in San Francisco are located at 5 3rd St, San Francisco, CA 94103. We are fortunate to work in the historic Hearst Building built in 1909 –once home of the San Francisco Examiner.
Our Modus Operandi largely defines our culture from a value standpoint. These are the three main principles: